Media
Lois & Co is proud to have been featured across television, print and online media, sharing a fresh perspective on fashion, confidence and occasion dressing for women 45+. Explore some of our media appearances, interviews and stories below.
The Morning Show
Did you miss this interview? Or would just really really like to see it again?
The Morning Show on Channel 7 with hosts Kylie Gillies and Larry Emdur - so easy to talk with. Just like a chat with friends.
Watch the full interview here
Centred - Unseen No More
Lois & Co and the rise of the "Invisible" Generation
Filling a Fashion Void - Centred Article
Lois & Co was born from a common frustration: the feeling of being unseen in the fashion world, particularly for women of 50....
The Senior - Why older women are refusing to buy expensive, new dresses for weddings
"I just thought there is a gap in the market, there's a niche here that is not being serviced," she told The Senior.
Channel 10 Good News Interview
Lois & Co "Making sure women of every age are not just seen but celebrated in the world of fashion!"
Watch the Good News interview here
The 72-year-old founder challenging fashion’s invisibility problem
Women's Agenda Full Article
At a time of life when most people start easing into retirement, Lois Wake decided to launch a new business in her early 70s to support women who feel invisible.
Today Extra Channel Nine Interview
Reinventing Dress Hire
Rather than retire, Lois founded Lois & Co the business supporting women to find flattering and age appropriate clothing.
Watch the whole interview here
The small business doing big things for ‘forgotten’ fashionistas
Although Lois did grow up in a clothing industry-focused family, Lois & Co wasn’t born from a traditional fashion background. “It came from lived experience, understanding what it feels like to be time-poor, to want to feel good in what you wear,” she says. “Then you find that the market simply isn’t speaking to you,” she laments.
Inside Small Business full article