Stylish & Sustainable : Dressing the Mother of the Bride in a Cost of Living Crisis

At Lois & Co we know weddings are happy celebrations, but for many families, they also come with a significant financial strain - especially in the current cost of living crisis we are facing.  

As the Mother of the Bride or Groom there is added pressure to look and feel your absolute best self on one of the most memorable of days.  But sometimes finding a flattering, age appropriate, event-worthy outfit that won’t add more strain to a possibly already stretched budget or gather dust after a single wear can feel near impossible.

That's where hiring your outfit comes in - not just as a smart financial move, but as a conscious, elegant solution aligned with the values of today and Lois & Co can help.

1.   Why Hire? Because It Just Makes Sense

The idea of hiring an outfit for a one-off event once belonged to the world of stylists and red carpets. Now, it is a rising trend among women who are smart about their budgets and care about the planet. Hiring an outfit allows you to wear a quality designer-level garment for a fraction of the price you would pay to own it.   And for many mothers of the bride or groom, it is the ideal answer to an age-old problem: What do I wear that’s elegant, age-appropriate, and won’t cost the earth?

How many times are you likely to re-wear a really glamorous outfit or a detailed and intricate lace ensemble?

2.    Financially Friendly – Without Compromise

At Lois & Co we make it a priority to ensure we keep our hire fees as low as we possibly can.

We know that the cost of living is affecting families across the country. From soaring food prices to rising utility bills, every dollar counts. Hiring an outfit means you don’t have to compromise on style or settle for something that doesn’t feel quite right - just because it was on sale.

Instead, you can choose something that truly suits your shape, your personality, and the significance of the occasion - without the financial guilt.

It's a Win for the Planet

More and more women are thinking about their impact on the environment, and hiring clothes is a powerful way to contribute to the circular economy.  Instead of buying something that ends up in the back of the wardrobe (or worse, in landfill), you are giving garments a longer, more purposeful life.

Our carefully curated Collections are designed to celebrate real women’s bodies and evolving styles.  Each item is cared for and re-worn by others who, like you, want to look amazing while living more sustainably.

4.     Style Delivered

We also understand that many women simply don’t enjoy shopping anymore -especially when they feel like most high-end stores cater to much younger bodies and trends. Hiring takes away the stress.  You browse online, select your look, and have it delivered to your home well before the big day - complete with a return satchel for easy return. No crowded change rooms. No awkward sales staff. No compromise. You can select try-on options to make certain of size and fit before committing to hiring!

We are passionate about providing exceptional customer service - a component often absent when the mature demographic is shopping in store.

5.   Final Thoughts

Dressing as the Mother of the Bride or Groom is about feeling confident, elegant, and remaining true to yourself - your best self.   Hiring your outfit lets you do all of that while staying financially responsible and environmentally conscious. It’s not just a practical choice; it’s a modern one.

Because every Mother deserves to shine and sparkle, hiring might just be the smartest way to do it.